Everyone has seen it and if you didn’t recognize it I would probably guess you probably started jamming unnoticeably to the Travelers commercial… the one with the cute dog and the “I just want to be okay, be okay” melody!!!
I think they cast the best actor – the cute dog – as he looks at the newspaper and ‘reads’ about the cat burglar on the lose and thinks about his worldly possessions that that ‘cat’ is going to steal. So he guards his bone and squeaky toys and forgoes from leaving his doghouse for a walk with his master or coming in from the rain because he hears a cat’s meow and thinks the cat burglar is nearby.
But then he take has one of those bubbles over the head moment and remembers Travelers can protect his important possessions and leaves the doghouse with abandon knowing that the insurance company can make him whole should something happen.
Well we all know the insurance companies are the worst damn things in the world and they rarely make people whole but just the appearance of being whole. So I give it to Travelers for the cool commercial and the idea of using a cute dog to sell their products, which they probably have done a lot of business because of it – but never believe that an insurance company is on your side. Their goal is to make money for the shareholders by getting as much of your money on the front-end and giving you as little of it back as they can when you have or experience a loss.
But this post was about the cuteness of the commercial and not the horridness of one of the largest global businesses in the world – which Travelers is one. Keep in mind that Travelers was part of Citi and I dispute that it is still part – one or the other owns a significant part of the other. Oh well it probably has to do with trying to say that all that ‘too big to fail’ stuff caused them to stop saying they are part of one another. Who cares about a couple trillion in assets among friends – but if it fails it will take us all down.
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